As we enter a new era of Alzheimer’s treatment, access to a timely and accurate diagnosis is even more critical. Today, only half of those living with Alzheimer’s disease are diagnosed, and of those, only half are told of their diagnosis. The initial diagnosis of Alzheimer’s is often made by primary care providers. But because they are not dementia specialists, most report they do not feel prepared to provide care for those diagnosed. Project ECHO programs have shown they can help address the knowledge gaps felt by many primary care providers and reach rural and medically underserved areas where primary care physicians are especially strained.